Book Covers

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Shannon Kuzmich

Custom Design Portfolio

Designed With Your Book in Mind

Cover design is a creative process framed by an understanding of what works for the book’s genre. One of Shannon’s mentors calls this the “familiarity theory.” It means that when readers are shopping for a new book, they usually gravitate to books with covers that are similar to the covers of books in their preferred genre.

When you request a custom cover, Shannon will ask you for some basic information about your book. This is sometimes called a design brief. The brief is super important; it guides the design process. Don’t worry, it’s not meant to be too detailed. The creative process likes to be messy. The brief just puts some boundaries around it so that the process stays on track.

Would you like a quote? Take a quick look at the guidelines and then complete the quote request form with as much information as you can provide.

Request a quote and

let’s create a cool cover!

Send me a brief message and we’ll take it from there.

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Find Out What Works in The Genre

Preparing a design brief will help you focus on what’s appropriate for your genre.

The first thing you can do is take a look at the covers of other books in your genre. It’s easy to prepare a Pinterest board or drag copies of the cover photos to a folder on your computer.

Take Note of a Few Key Design Elements

Some of the things you’ll need to know are:


  • What kind of typography is used for the title and author name?
  • What style of imagery is typical for the genre?
  • What are the common themes? For example, thrillers often show a silhouette of the protagonist, romance novels often show a couple, etc.

Prepare a Brief

You can pull the information together into a design brief that includes the following elements:

  • Title
  • Subtitle (optional)
  • Author name
  • Short synopsis

Use the blurb you’ve written for the back cover as a handy reference that explains the story and lead characters.

You are on the site of

Shannon Kuzmich